Corporate
About the Brand:
7UP®, the world’s favorite lemon-lime beverage, is once again joining forces with Fido Dido, the witty, wrigly-haired king of chill who will star in the brand’s 2019 international “Feels Good to be You” creative campaign. From limited-edition packaging to tv and digital creative, Fido Dido, the famous animated character known for his quirky, fun attitude is back in a fresh, new way. With Fido’s cool comeback, 7UP isn’t just fomenting nostalgia among its fans who long associate the brand with Fido’s chill mentality, but also encouraging people to slow down, appreciate the little things in life and introducing Fido to a new generation.About the Organization:
PepsiCo, Inc. is an American multinational food, snack and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other productsOperations Commenced On 34
License Fee INR 250000
Detailed operating manuals for Licenseing Yes
Is field assistance available for Licenseing ? Yes
Expert guidance from Head Office to Licenseing in opening the franchise Yes
Current IT systems will be included in the Licenseing Yes
Do you have a standard Licenseing agreement? Yes
How long is the Licenseing term for? Lifetime
Is the term renewable? Yes
