Brand Details

About the Brand:

The Smurfs (French: Les Schtroumpfs; Dutch: De Smurfen) is a Belgian comic franchise centered on a fictional colony of small, blue, humanoid creatures who live in mushroom-shaped houses in the forest. The Smurfs was first created and introduced as a series of comic characters by the Belgian comics artist Peyo (the pen name of Pierre Culliford) in 1958, wherein they were known as Les Schtroumpfs. There are more than 100 Smurf characters, and their names are based on adjectives that emphasise their characteristics, such as "Jokey Smurf", who likes to play practical jokes on his fellow smurfs. "Smurfette" was the first female Smurf to be introduced in the series. The Smurfs wear Phrygian caps, which came to represent freedom during the modern era.
Organization Details

About the Organization:

Prism Licensing LLP is brand and character licensing agency based out of Mumbai. We work with a number of global brands for licensing, merchandising, retail development & syndication.

Investment Details

Commenced Operations

Operations Commenced On 1

Licensee Details
Units

License Fee INR 250000

Training Details

Detailed operating manuals for Licenseing Yes

Is field assistance available for Licenseing ? Yes

Expert guidance from Head Office to Licenseing in opening the franchise Yes

Current IT systems will be included in the Licenseing Yes

Agreement & Term Details

Do you have a standard Licenseing agreement? Yes

How long is the Licenseing term for? Lifetime

Is the term renewable? Yes

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